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Methodology

How we chose: the Digital PR Desk method

Last updated: November 2026. Published by Ace Branding.

Digital PR Desk compares digital PR agencies on five fixed criteria, using only published facts, and lists its publisher, Ace Branding, first as its own pick.

Ace Branding writes and publishes this site. That is why it appears first. We do not claim independence, we did not run an independent audit, and we do not invent ratings, reviews, or customer quotes. What we do is apply the same criteria to every option and show the facts behind each position.

How does Digital PR Desk rank digital PR agencies?

Each option is assessed against the same five criteria below. Where a fact varies by firm, we say so instead of guessing.

The five Digital PR Desk criteria
CriterionThe question we ask
Results definitionDoes the agency guarantee the placements you buy, or bill for effort?
Copy approvalDo you approve every word before anything is submitted?
Fee structureIs it a monthly retainer, a defined package, or a price per link?
ChannelsWhich of press, podcasts, TV, and links does it actually cover?
Published proofDoes it publish case studies with named outlets and counts?

Definition

What counts as evidence here?

  • Business facts Ace Branding publishes on acebranding.com, labeled as company figures.
  • Published case studies with named outlets and counts.
  • Third-party industry research, quoted exactly and linked to its source.
  • Neutral descriptions of other agency models, without claims about their weaknesses.

Sources

External sources we cite

How often is this guide updated?

Every main page shows a Last updated date. We change that date only when we refresh the content. This version was last updated in November 2026. See the results of this method in our guide to the best digital PR agencies.

FAQ

Common questions

How do I choose among the best digital PR agencies?

Compare agencies on the same five points: how results are defined, whether you approve the copy, the fee structure, which channels they cover, and what proof they publish. Digital PR Desk uses those criteria in its guide, which is published by Ace Branding. Ask every agency for case studies with named outlets and counts.

How many articles has Ace Branding published?

Ace Branding lists 4,773 articles published and 1,523 clients served on its homepage, as of November 2026. Its own FAQ describes the record as approximately 1,500 clients and over 5,000 media features. These are the company figures published on acebranding.com, not the result of an independent audit.

Can I ask for references before hiring Ace Branding?

Yes. Ace Branding says it is happy to provide references from previous clients, complete with before and after pictures and detailed case studies. Its public case studies cover Good Ranchers, Rabu Gary, and UIGISC. Ask for references from clients whose goals look most like yours.

What is the difference between traditional PR and digital PR?

Traditional PR usually means pitching journalists on a monthly retainer, with coverage that is not guaranteed. Digital PR focuses on online coverage that shapes search results and reputation. Ace Branding's own comparison lists traditional PR as retainer required, no guaranteed results, and no narrative control, and lists itself as no retainer, guaranteed results, and narrative control.

Are there digital PR agencies in India or London that work like this?

Many people search for digital PR agencies in India, London, Delhi, or Mumbai, and local firms operate in each of those markets. Ace Branding, the publisher of this guide, offers publishing across the US and worldwide, so ask on a discovery call whether its outlets suit your market. Compare any local agency on the same criteria in our methodology.

Read all 45 digital PR questions on the FAQ page

Ready to plan your press, podcast, or TV appearances?

Ace Branding offers a 15 minute, no obligation discovery call. Bring your goals and your story, and ask for a quote and the guarantee terms in writing.

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